Building a new business is a challenge for anyone, but an online business faces a particular hurdle because it can be difficult to attract attention in a field that is already crowded with other companies. Successfully starting and building an online business requires time and creative marketing efforts. It also requires a website that is optimized to be as simple and memorable as possible. 1. Register the shortest and most memorable domain name possible. If you advertise your website on television or radio, getting responses will depend on a potential customer being able to remember the name of the website and type it the next time she is in front of her computer. If you have a domain name that is too long, you may lose potential sales. If you are unable to register the domain name that you want, you may be able to purchase it from the person who registered it last. 2. Design a website that is attractive, but simple to use without looking for a "Help" page. Your website...