If you have a product or line of products that appeal to a specific consumer audience buying over the Internet, then e-commerce is for you. To develop the steps in creating an e-commerce website, we've interviewed an expert we respect, Andrew Schulkind of Andigo New Media. Here are his suggested steps to success Who Is Your Market? Take some time a really think about your audience. Who are they and why do they want to buy your product(s). Make a list of their demographics and psychographics, and create a benefit hierarchy which will show the most important reasons they buy to the least important. Are there different segments that have slightly difference characteristics or may behave differently? How do each of these individuals get information - where do they go to learn about products like yours? Are there other outlets (competitors) for these products? If so, what is your compelling competitive differentiator (why should they buy from you)? What Do You Want Your Market to ...
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