There has been a lot of confusion on how google ranks your website nowadays. In this blog post I am going to go over how google ranks its websites and what is it looking for. I'm going to answer a few common questions and clarify how Ranking Algorithms work and what Google does and doesn't do.
Let's Talk about Backlinks
Backlinks are a hot topic because everywhere you look uninformed and inexperienced "Guru's" are telling you that you need back links, no wait, now you don't need back links, no wait....backlinks will kill your business...umm...
In other words, they have no idea what they are talking about...and have never known what they are talking about :)
There was a phase a few years ago when a backlink counted as a lot of weight and the more back links you had from relevant websites, the higher you would rank. Google quickly caught on to this hole in their ranking system and changed things up and many people lost their rankings. People all over the place were losing traffic, and their businesses were in jeopardy Of couse, all of the Guru products that pushed backlinks went under and the people promoting them changed their view yet again!!!
What Google changed however, is where the confusion comes in.
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