Selling Your Own Products on ClickBank
If you have an e-book or online course that you'd like to promote, ClickBank makes that easy. Once you sign up as a vendor you can list your product with them and set the commission percentage you are willing to pay to anyone who chooses to market and promote your product for you. Once your product is listed, other ClickBank users will start promoting it on their own websites. This will drive traffic to the sales page on your website and hopefully result in sales.
What to do with the Traffic ClickBank Affiliates Send Your Way
If you're selling a product on ClickBank, you need to make sure that your landing page (the page all your affiliates are sending traffic to) is user friendly, sales-oriented, and has a clear call to action. Otherwise, visitors will simply click through and then bounce away, leaving you with lots of traffic but very little in revenue.
It is also better to view ClickBank as a tool for generating leads, instead of hoping to sell 100,000 copies of your e-book immediately. Use ClickBank to drive visitors to your website, then get them on a newsletter list and market to them repeatedly. You may want to offer a contest or freebie along with the newsletter to encourage people to sign up with you.
Selling Other People's Products With ClickBank
Once you sign up to become an affiliate with ClickBank, you will immediately be able to browse the different products available to sell. ClickBank has tens of thousands of products available, so in the beginning it's helpful to search by niche and commission percentage until you locate offers that you want to promote. Make sure you take the time to look at the vendor's sales page before promoting their product. They might be offering a 75% commission rate, but if their website doesn't look trustworthy or put together you aren't going to generate many sales, no matter how much traffic you drive their way.
Key Marketing Strategies
Ideally, you will already have a website that contains articles and other affiliate offers similar to the ClickBank products you want to promote. If you haven't set one up yet though, don't worry. WordPress is a great free content management system that you can use to start a website and begin publishing articles immediately. Use your articles to draw readers in, then present your ClickBank affiliate offer within the article. You may also want to develop a newsletter for your own website and use it to promote your ClickBank offers to your audience as often as possible.
Getting Traffic to Your Website
The more traffic you have, the more money you can make with ClickBank. In order to maximize your traffic, you should spend some time identifying commonly searched keywords that relate to the product you plan to sell. If you create articles and other content based on those keywords you can often get some traffic from search engines, especially if you target the less competitive long-tail keywords in your niche.
Long-tail keywords are search phrases, rather than one or two words. If you are planning to promote an online poker course for example, you might do some keyword research and decide that the term "online poker course" has too much competition from existing websites, but articles based on things like "When to push during a sit-n-go" don't have as much competition and may yield more traffic.
The Bottom Line
Whether you are promoting your own products or someone else's through ClickBank, you'll want to make sure your website is functional, error-free, and sales oriented. You will also want to begin capturing visitor's information as soon as possible by offering a newsletter. This helps you build a dedicated audience to market all of your affiliate offers both now and in the future.
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